{"id":11427,"date":"2026-08-27T20:52:13","date_gmt":"2026-08-27T18:52:13","guid":{"rendered":"https:\/\/fanagency.co\/blog\/?p=11427"},"modified":"2026-07-30T20:54:41","modified_gmt":"2026-07-30T18:54:41","slug":"retargeting-google-meta-recuperar-visitantes","status":"publish","type":"post","link":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/","title":{"rendered":"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n @import url('https:\/\/fonts.googleapis.com\/css2?family=Plus+Jakarta+Sans:wght@700&family=Rubik:wght@400&display=swap');\n\n  .article-container {\n    font-family: 'Rubik', Georgia, serif;\n    font-size: 17px;\n    line-height: 1.85;\n    color: #1A1A2E;\n    max-width: 780px;\n    margin: 0 auto;\n    padding: 0 20px;\n  }\n\n  .article-container p {\n    margin: 0 0 18px;\n  }\n\n  .article-container h1 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 34px;\n    line-height: 1.2;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin: 0 0 24px;\n  }\n\n  .article-container h2 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 22px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 42px;\n    margin-bottom: 14px;\n    padding-bottom: 6px;\n    border-bottom: 2px solid #F0EEFF;\n  }\n\n  .article-container h3 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 18px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 28px;\n    margin-bottom: 10px;\n  }\n\n  .article-container ul,\n  .article-container ol {\n    margin: 0 0 18px;\n    padding-left: 24px;\n  }\n\n  .article-container li {\n    margin-bottom: 8px;\n  }\n\n  .box-info {\n    background: #F0EEFF;\n    border-left: 4px solid #533DF9;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-tip {\n    background: #FFF9E6;\n    border-left: 4px solid #2DCF6F;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-warning {\n    background: #FFF3F3;\n    border-left: 4px solid #EF4444;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-info strong,\n  .box-tip strong,\n  .box-warning strong {\n    color: #1A1A2E;\n  }\n\n  .table-wrap {\n    overflow-x: auto;\n    margin: 24px 0;\n  }\n\n  .article-table {\n    width: 100%;\n    border-collapse: collapse;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 14px;\n  }\n\n  .article-table thead tr {\n    background: #533DF9;\n    color: #ffffff;\n  }\n\n  .article-table th {\n    padding: 11px 14px;\n    text-align: left;\n    font-weight: 700;\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', sans-serif;\n  }\n\n  .article-table td {\n    padding: 10px 14px;\n    border-bottom: 1px solid #E5E7EB;\n    vertical-align: top;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .article-table tbody tr:nth-child(odd) {\n    background: #ffffff;\n  }\n\n  .article-table tbody tr:nth-child(even) {\n    background: #F5F6FA;\n  }\n\n  .article-table td:first-child {\n    font-weight: 600;\n  }\n\n  .caption {\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 13px;\n    color: #6B7280;\n    text-align: center;\n    margin-top: 8px;\n    font-style: italic;\n  }\n\n  .article-sources {\n    margin-top: 42px;\n    padding-top: 22px;\n    border-top: 2px solid #F0EEFF;\n  }\n\n  .article-sources h2 {\n    margin-top: 0;\n  }\n\n  .article-sources ul {\n    padding-left: 20px;\n    margin-bottom: 0;\n  }\n\n  .article-sources a {\n    color: #533DF9;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .article-sources a:hover {\n    color: #1A1A2E;\n  }\n<\/style>\n\n<article class=\"article-container\">\n\n  <p>En una cuenta publicitaria, todos los visitantes de los \u00faltimos 180 d\u00edas recib\u00edan el mismo anuncio. La lista mezclaba lectores del blog, compradores recientes, personas que abandonaron el carrito y usuarios que hab\u00edan visto una oferta ya vencida. La campa\u00f1a generaba impresiones, pero tambi\u00e9n desperdicio, fatiga y una atribuci\u00f3n dif\u00edcil de defender.<\/p>\n\n  <p>El retargeting funciona cuando utiliza el comportamiento para continuar una conversaci\u00f3n relevante. No consiste en perseguir a cualquier visitante, sino en priorizar se\u00f1ales de intenci\u00f3n y excluir a quien ya complet\u00f3 la acci\u00f3n.<\/p>\n\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Primero_corrige_la_medicion\" >Primero corrige la medici\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Segmenta_por_intencion_y_momento\" >Segmenta por intenci\u00f3n y momento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Que_papel_cumple_Google\" >Qu\u00e9 papel cumple Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Que_papel_cumple_Meta\" >Qu\u00e9 papel cumple Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Controla_presupuesto_frecuencia_y_exclusiones\" >Controla presupuesto, frecuencia y exclusiones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Como_evaluar_el_resultado\" >C\u00f3mo evaluar el resultado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#Fuentes_consultadas\" >Fuentes consultadas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Primero_corrige_la_medicion\"><\/span>Primero corrige la medici\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Verifica la etiqueta de Google, Meta Pixel o Conversions API, los eventos de GA4 y las conversiones importadas. Prueba visitas de producto, formularios, carrito, compra, llamadas y clics de contacto. Un evento duplicado o una compra que no se registra alimentar\u00e1 audiencias incorrectas.<\/p>\n\n  <p>Revisa adem\u00e1s las obligaciones de informaci\u00f3n y consentimiento aplicables al tratamiento de datos y publicidad personalizada. La configuraci\u00f3n t\u00e9cnica no reemplaza una pol\u00edtica clara ni autoriza a utilizar cualquier dato disponible.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Segmenta_por_intencion_y_momento\"><\/span>Segmenta por intenci\u00f3n y momento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <div class=\"table-wrap\">\n    <table class=\"article-table\">\n      <thead>\n        <tr>\n          <th>Audiencia<\/th>\n          <th>Mensaje recomendado<\/th>\n          <th>Exclusi\u00f3n principal<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td>Visit\u00f3 contenido informativo<\/td>\n          <td>Gu\u00eda, comparativa o prueba de autoridad.<\/td>\n          <td>Usuarios con visitas superficiales o irrelevantes.<\/td>\n        <\/tr>\n        <tr>\n          <td>Visit\u00f3 servicio o producto<\/td>\n          <td>Beneficio, diferencia y objeci\u00f3n frecuente.<\/td>\n          <td>Compradores o leads recientes.<\/td>\n        <\/tr>\n        <tr>\n          <td>Abandon\u00f3 formulario o carrito<\/td>\n          <td>Continuidad, disponibilidad, env\u00edo o asistencia.<\/td>\n          <td>Conversi\u00f3n completada.<\/td>\n        <\/tr>\n        <tr>\n          <td>Cliente anterior<\/td>\n          <td>Reposici\u00f3n, complemento o recompra.<\/td>\n          <td>Productos incompatibles o compra demasiado reciente.<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <p>Utiliza ventanas acordes con el ciclo de decisi\u00f3n. Una reserva urgente puede requerir pocos d\u00edas; un servicio B2B puede necesitar varias semanas. Divide las listas por recencia para no asignar el mismo presupuesto a una se\u00f1al de ayer y a otra de hace seis meses.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Que_papel_cumple_Google\"><\/span>Qu\u00e9 papel cumple Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Google Ads permite utilizar segmentos basados en datos propios en campa\u00f1as compatibles. En Search, el usuario vuelve a expresar intenci\u00f3n mediante una consulta; en Display, YouTube o Demand Gen, el anuncio puede recordar la propuesta. En ecommerce, el retargeting din\u00e1mico muestra productos o servicios relacionados con lo visto.<\/p>\n\n  <p>GA4 permite crear audiencias por eventos, como usuarios que a\u00f1adieron al carrito pero no compraron, y compartirlas con cuentas vinculadas. Revisa tama\u00f1os m\u00ednimos, permisos, personalizaci\u00f3n publicitaria y tiempo de poblaci\u00f3n antes de esperar entrega.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Que_papel_cumple_Meta\"><\/span>Qu\u00e9 papel cumple Meta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Meta permite crear p\u00fablicos personalizados desde actividad web, listas autorizadas, cat\u00e1logo o interacci\u00f3n con Facebook e Instagram. Para ecommerce, los anuncios de cat\u00e1logo pueden recuperar productos vistos; para servicios, conviene combinar prueba social, explicaci\u00f3n y una acci\u00f3n simple.<\/p>\n\n  <div class=\"box-tip\">\n    <strong>\ud83d\udca1 Recomendaci\u00f3n pr\u00e1ctica:<\/strong>\n    No copies el anuncio de captaci\u00f3n. Quien ya visit\u00f3 la web necesita una raz\u00f3n nueva para volver: resolver una objeci\u00f3n, comprobar confianza o recuperar el paso pendiente.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"Controla_presupuesto_frecuencia_y_exclusiones\"><\/span>Controla presupuesto, frecuencia y exclusiones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <ul>\n    <li>Separa audiencias de alta y baja intenci\u00f3n.<\/li>\n    <li>Excluye conversiones recientes y personal interno.<\/li>\n    <li>Limita promociones caducadas y productos sin stock.<\/li>\n    <li>Renueva creatividades cuando aumenta la frecuencia sin conversiones.<\/li>\n    <li>Evita que Google y Meta reclamen la misma venta sin una regla de reporting.<\/li>\n  <\/ul>\n\n  <div class=\"box-warning\">\n    <strong>\u26a0\ufe0f Error frecuente:<\/strong>\n    Optimizar por clic o formulario enviado cuando el negocio necesita ventas o leads calificados. El algoritmo repetir\u00e1 el comportamiento definido como \u00e9xito.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"Como_evaluar_el_resultado\"><\/span>C\u00f3mo evaluar el resultado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Compara costo por conversi\u00f3n, margen, tasa de cierre y retorno frente a campa\u00f1as de captaci\u00f3n. Analiza conversiones asistidas y pruebas controladas cuando el volumen lo permita. El reporte de plataforma es \u00fatil para optimizar, pero no demuestra por s\u00ed solo que la venta no habr\u00eda ocurrido sin el anuncio.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>El retargeting rentable depende de datos confiables, segmentos espec\u00edficos y mensajes que correspondan al momento de decisi\u00f3n. Google ayuda a capturar intenci\u00f3n renovada; Meta facilita recordar y demostrar. Juntas pueden recuperar oportunidades, siempre que existan exclusiones, l\u00edmites y una medici\u00f3n orientada al resultado real.<\/p>\n\n  <section class=\"article-sources\" aria-labelledby=\"fuentes-consultadas\">\n    <h2 id=\"fuentes-consultadas\"><span class=\"ez-toc-section\" id=\"Fuentes_consultadas\"><\/span>Fuentes consultadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <ul>\n      <li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads Help: About your data segments<\/a><\/li>\n      <li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9355877?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Help: Create a remarketing audience<\/a><\/li>\n      <li><a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener noreferrer\">Meta Business Help Center: About custom audiences<\/a><\/li>\n    <\/ul>\n  <\/section>\n\n<\/article>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una cuenta publicitaria, todos los visitantes de los \u00faltimos 180 d\u00edas recib\u00edan el mismo anuncio. La lista mezclaba lectores del blog, compradores recientes, personas que abandonaron el carrito y usuarios que hab\u00edan visto una oferta ya vencida. La campa\u00f1a generaba impresiones, pero tambi\u00e9n desperdicio, fatiga y una atribuci\u00f3n dif\u00edcil de defender. El retargeting funciona&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-11427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retargeting en Google y Meta: recupera visitantes - Blog FAN Agency<\/title>\n<meta name=\"description\" content=\"Aprende a recuperar visitantes que no convirtieron mediante campa\u00f1as de retargeting en Google y Meta, con audiencias, exclusiones y medici\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron\" \/>\n<meta property=\"og:description\" content=\"Aprende a recuperar visitantes que no convirtieron mediante campa\u00f1as de retargeting en Google y Meta, con audiencias, exclusiones y medici\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog FAN Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T18:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/3a-retargeting-google-meta-recuperar-visitantes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_fan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_fan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/\"},\"author\":{\"name\":\"admin_fan\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/person\\\/1c15740bd71b60ccbd6f4dc8ce1abb8f\"},\"headline\":\"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron\",\"datePublished\":\"2026-08-27T18:52:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/\"},\"wordCount\":688,\"publisher\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/3a-retargeting-google-meta-recuperar-visitantes.png\",\"articleSection\":[\"Paid Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/\",\"name\":\"Retargeting en Google y Meta: recupera visitantes - Blog FAN Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/3a-retargeting-google-meta-recuperar-visitantes.png\",\"datePublished\":\"2026-08-27T18:52:13+00:00\",\"description\":\"Aprende a recuperar visitantes que no convirtieron mediante campa\u00f1as de retargeting en Google y Meta, con audiencias, exclusiones y medici\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/3a-retargeting-google-meta-recuperar-visitantes.png\",\"contentUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/3a-retargeting-google-meta-recuperar-visitantes.png\",\"width\":700,\"height\":500,\"caption\":\"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/retargeting-google-meta-recuperar-visitantes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/\",\"name\":\"Blog FAN Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\",\"name\":\"Blog FAN Agency\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-fan-01.png\",\"contentUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-fan-01.png\",\"width\":629,\"height\":390,\"caption\":\"Blog FAN Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/person\\\/1c15740bd71b60ccbd6f4dc8ce1abb8f\",\"name\":\"admin_fan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g\",\"caption\":\"admin_fan\"},\"sameAs\":[\"https:\\\/\\\/fanagency.co\\\/blog\"],\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/author\\\/admin_fan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retargeting en Google y Meta: recupera visitantes - Blog FAN Agency","description":"Aprende a recuperar visitantes que no convirtieron mediante campa\u00f1as de retargeting en Google y Meta, con audiencias, exclusiones y medici\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/","og_locale":"es_ES","og_type":"article","og_title":"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron","og_description":"Aprende a recuperar visitantes que no convirtieron mediante campa\u00f1as de retargeting en Google y Meta, con audiencias, exclusiones y medici\u00f3n.","og_url":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/","og_site_name":"Blog FAN Agency","article_published_time":"2026-08-27T18:52:13+00:00","og_image":[{"width":700,"height":500,"url":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/3a-retargeting-google-meta-recuperar-visitantes.png","type":"image\/png"}],"author":"admin_fan","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin_fan","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#article","isPartOf":{"@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/"},"author":{"name":"admin_fan","@id":"https:\/\/fanagency.co\/blog\/#\/schema\/person\/1c15740bd71b60ccbd6f4dc8ce1abb8f"},"headline":"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron","datePublished":"2026-08-27T18:52:13+00:00","mainEntityOfPage":{"@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/"},"wordCount":688,"publisher":{"@id":"https:\/\/fanagency.co\/blog\/#organization"},"image":{"@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#primaryimage"},"thumbnailUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/3a-retargeting-google-meta-recuperar-visitantes.png","articleSection":["Paid Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/","url":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/","name":"Retargeting en Google y Meta: recupera visitantes - Blog FAN Agency","isPartOf":{"@id":"https:\/\/fanagency.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#primaryimage"},"image":{"@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#primaryimage"},"thumbnailUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/3a-retargeting-google-meta-recuperar-visitantes.png","datePublished":"2026-08-27T18:52:13+00:00","description":"Aprende a recuperar visitantes que no convirtieron mediante campa\u00f1as de retargeting en Google y Meta, con audiencias, exclusiones y medici\u00f3n.","breadcrumb":{"@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#primaryimage","url":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/3a-retargeting-google-meta-recuperar-visitantes.png","contentUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/3a-retargeting-google-meta-recuperar-visitantes.png","width":700,"height":500,"caption":"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron"},{"@type":"BreadcrumbList","@id":"https:\/\/fanagency.co\/blog\/retargeting-google-meta-recuperar-visitantes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fanagency.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Retargeting en Google y Meta: c\u00f3mo recuperar visitantes que no convirtieron"}]},{"@type":"WebSite","@id":"https:\/\/fanagency.co\/blog\/#website","url":"https:\/\/fanagency.co\/blog\/","name":"Blog FAN Agency","description":"","publisher":{"@id":"https:\/\/fanagency.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fanagency.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fanagency.co\/blog\/#organization","name":"Blog FAN Agency","url":"https:\/\/fanagency.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fanagency.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/03\/logo-fan-01.png","contentUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/03\/logo-fan-01.png","width":629,"height":390,"caption":"Blog FAN Agency"},"image":{"@id":"https:\/\/fanagency.co\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fanagency.co\/blog\/#\/schema\/person\/1c15740bd71b60ccbd6f4dc8ce1abb8f","name":"admin_fan","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g","caption":"admin_fan"},"sameAs":["https:\/\/fanagency.co\/blog"],"url":"https:\/\/fanagency.co\/blog\/author\/admin_fan\/"}]}},"_links":{"self":[{"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/posts\/11427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/comments?post=11427"}],"version-history":[{"count":2,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/posts\/11427\/revisions"}],"predecessor-version":[{"id":11429,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/posts\/11427\/revisions\/11429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/media\/11419"}],"wp:attachment":[{"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/media?parent=11427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/categories?post=11427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fanagency.co\/blog\/wp-json\/wp\/v2\/tags?post=11427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}