{"id":11373,"date":"2026-06-12T04:13:53","date_gmt":"2026-06-12T02:13:53","guid":{"rendered":"https:\/\/fanagency.co\/blog\/?p=11373"},"modified":"2026-06-24T04:31:50","modified_gmt":"2026-06-24T02:31:50","slug":"activaciones-btl-en-lima-errores-y-aciertos","status":"publish","type":"post","link":"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/","title":{"rendered":"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima: errores y aciertos reales"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Plus+Jakarta+Sans:wght@700&family=Rubik:wght@400&display=swap'); \n\n  .article-container {\n    font-family: 'Rubik', Georgia, serif;\n    font-size: 17px; \n    line-height: 1.85;   \n    color: #1A1A2E; \n    max-width: 780px;\n    margin: 0 auto;\n    padding: 0 20px;\n  }\n\n  .article-container p {\n    margin: 0 0 18px;\n  }\n\n  .article-container h1 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 34px;\n    line-height: 1.2;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin: 0 0 24px;\n  }\n\n  .article-container h2 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 22px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 42px;\n    margin-bottom: 14px;\n    padding-bottom: 6px;\n    border-bottom: 2px solid #F0EEFF;\n  }\n\n  .article-container h3 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 18px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 28px;\n    margin-bottom: 10px;\n  }\n\n  .article-container ul,\n  .article-container ol {\n    margin: 0 0 18px;\n    padding-left: 24px;\n  }\n\n  .article-container li {\n    margin-bottom: 8px;\n  }\n\n  .box-info {\n    background: #F0EEFF;\n    border-left: 4px solid #533DF9;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-tip {\n    background: #FFF9E6;\n    border-left: 4px solid #2DCF6F;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-warning {\n    background: #FFF3F3;\n    border-left: 4px solid #EF4444;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-info strong,\n  .box-tip strong,\n  .box-warning strong {\n    color: #1A1A2E;\n  }\n\n  .table-wrap {\n    overflow-x: auto;\n    margin: 24px 0;\n  }\n\n  .article-table {\n    width: 100%;\n    border-collapse: collapse;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 14px;\n  }\n\n  .article-table thead tr {\n    background: #533DF9;\n    color: #ffffff;\n  }\n\n  .article-table th {\n    padding: 11px 14px;\n    text-align: left;\n    font-weight: 700;\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', sans-serif;\n  }\n\n  .article-table td {\n    padding: 10px 14px;\n    border-bottom: 1px solid #E5E7EB;\n    vertical-align: top;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .article-table tbody tr:nth-child(odd) {\n    background: #ffffff;\n  }\n\n  .article-table tbody tr:nth-child(even) {\n    background: #F5F6FA;\n  }\n\n  .article-table td:first-child {\n    font-weight: 600;\n  }\n\n  .caption {\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 13px;\n    color: #6B7280;\n    text-align: center;\n    margin-top: 8px;\n    font-style: italic;\n  }\n\n.pk-figure {\n  margin: 30px 0;\n  background: #533df9;\n  border-radius: 22px;\n  overflow: hidden;\n  border: 1px solid #533df9;\n  box-shadow: 0 10px 28px rgba(32, 55, 111, 0.08);\n}\n\n.pk-figure img {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n\n.pk-figure figcaption {\n  font-size: 15px;\n  line-height: 1.5;\n  color: #e4e9f7;\n  padding: 12px 16px 16px;\n}\n\n\/* Agrega esto dentro del <style> existente *\/ .article-sources { margin-top: 42px; padding-top: 22px; border-top: 2px solid #F0EEFF; } .article-sources h2 { margin-top: 0; } .article-sources ul { padding-left: 20px; margin-bottom: 0; } .article-sources a { color: #533DF9; text-decoration: underline; text-underline-offset: 3px; } .article-sources a:hover { color: #1A1A2E; }\n<\/style>\n\n<article class=\"article-container\">\n\n  <p>Una activaci\u00f3n puede tener un stand atractivo, buena m\u00fasica y personal suficiente, pero terminar con una pregunta inc\u00f3moda: \u00bfqu\u00e9 resultado comercial dej\u00f3? En Lima, los problemas m\u00e1s costosos no suelen aparecer el d\u00eda del montaje. Se originan antes, cuando se elige una ubicaci\u00f3n por intuici\u00f3n, se captura informaci\u00f3n sin un flujo claro o se mide solo la cantidad de personas que pasaron frente al punto.<\/p>\n\n  <p>Estas son las lecciones operativas m\u00e1s \u00fatiles para convertir una activaci\u00f3n BTL en una acci\u00f3n medible, ordenada y alineada con objetivos reales de negocio.<\/p>\n\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#1_El_objetivo_debe_definirse_antes_que_la_dinamica\" >1. El objetivo debe definirse antes que la din\u00e1mica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#2_El_flujo_debe_ser_simple_y_el_llamado_a_la_accion_visible\" >2. El flujo debe ser simple y el llamado a la acci\u00f3n visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#3_El_staff_no_es_decoracion_es_parte_de_la_conversion\" >3. El staff no es decoraci\u00f3n: es parte de la conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#4_La_ubicacion_necesita_validacion_operativa_no_solo_alto_transito\" >4. La ubicaci\u00f3n necesita validaci\u00f3n operativa, no solo alto tr\u00e1nsito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#5_Captar_datos_exige_orden_transparencia_y_seguimiento\" >5. Captar datos exige orden, transparencia y seguimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/#Fuentes_consultadas\" >Fuentes consultadas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_El_objetivo_debe_definirse_antes_que_la_dinamica\"><\/span>1. El objetivo debe definirse antes que la din\u00e1mica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>El error m\u00e1s com\u00fan es dise\u00f1ar primero el juego, la entrega de muestras o el stand, y reci\u00e9n despu\u00e9s pensar c\u00f3mo se evaluar\u00e1. Una activaci\u00f3n debe tener un objetivo principal: generar prueba de producto, captar leads, llevar tr\u00e1fico a una tienda o impulsar ventas medibles.<\/p>\n\n  <div class=\"table-wrap\">\n    <table class=\"article-table\">\n      <thead>\n        <tr>\n          <th>Objetivo<\/th>\n          <th>KPI principal<\/th>\n          <th>Prueba de resultado<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td>Generar prueba<\/td>\n          <td>Interacciones completas<\/td>\n          <td>Encuesta breve o cup\u00f3n redimido<\/td>\n        <\/tr>\n        <tr>\n          <td>Captar prospectos<\/td>\n          <td>Leads v\u00e1lidos<\/td>\n          <td>Datos completos y consentimiento<\/td>\n        <\/tr>\n        <tr>\n          <td>Impulsar ventas<\/td>\n          <td>C\u00f3digos usados<\/td>\n          <td>Compra atribuida a la activaci\u00f3n<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"2_El_flujo_debe_ser_simple_y_el_llamado_a_la_accion_visible\"><\/span>2. El flujo debe ser simple y el llamado a la acci\u00f3n visible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Una experiencia larga genera filas, abandono y registros incompletos. El recorrido ideal tiene tres pasos: atraer, interactuar y actuar. El visitante debe entender r\u00e1pidamente qu\u00e9 recibe, qu\u00e9 debe hacer y cu\u00e1l es el siguiente paso: escanear un QR, reclamar un beneficio, registrarse o visitar una tienda.<\/p>\n\n  <p>El acierto es usar una landing exclusiva, enlaces con UTM y c\u00f3digos \u00fanicos. As\u00ed se puede distinguir qu\u00e9 visitas, registros o ventas llegaron desde la activaci\u00f3n y no desde otro canal.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"3_El_staff_no_es_decoracion_es_parte_de_la_conversion\"><\/span>3. El staff no es decoraci\u00f3n: es parte de la conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Un equipo amable pero sin preparaci\u00f3n puede explicar mal la promoci\u00f3n, omitir condiciones o no saber responder dudas. Cada persona en campo debe conocer una presentaci\u00f3n breve, el beneficio principal, las preguntas frecuentes y el momento exacto para invitar al registro o a la compra.<\/p>\n\n  <div class=\"box-tip\">\n    <strong>\ud83d\udca1 Recomendaci\u00f3n pr\u00e1ctica:<\/strong> realiza una prueba completa antes de abrir al p\u00fablico. Simula una interacci\u00f3n, el escaneo del QR, el registro y la entrega del beneficio. Esto revela fallas de guion, conectividad o materiales antes de que afecten la jornada.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"4_La_ubicacion_necesita_validacion_operativa_no_solo_alto_transito\"><\/span>4. La ubicaci\u00f3n necesita validaci\u00f3n operativa, no solo alto tr\u00e1nsito<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Mucho flujo de personas no garantiza que est\u00e9 presente el p\u00fablico adecuado ni que tenga tiempo para participar. Antes de confirmar una ubicaci\u00f3n, revisa horarios, perfil de visitantes, visibilidad, energ\u00eda el\u00e9ctrica, conectividad, acceso de carga, seguridad, montaje y desmontaje.<\/p>\n\n  <p>Tambi\u00e9n se deben revisar permisos. En Lima, los requisitos pueden variar seg\u00fan el distrito, el espacio p\u00fablico o el establecimiento privado. En algunos casos se solicitan documentos como solicitud, croquis y detalles de la actividad comercial. No dejar esta validaci\u00f3n para los \u00faltimos d\u00edas evita reprogramaciones, costos adicionales o restricciones operativas.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"5_Captar_datos_exige_orden_transparencia_y_seguimiento\"><\/span>5. Captar datos exige orden, transparencia y seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Un lead no vale solo porque incluye un n\u00famero telef\u00f3nico. Debe tener datos \u00fatiles, una finalidad clara y consentimiento cuando corresponda. Si la activaci\u00f3n recoge informaci\u00f3n para contactar despu\u00e9s al participante, es necesario comunicar para qu\u00e9 se usar\u00e1n sus datos y evitar registros obtenidos sin una base v\u00e1lida.<\/p>\n\n  <p>El trabajo no termina cuando se desmonta el stand. Define qui\u00e9n recibe la base, c\u00f3mo se clasifica, en cu\u00e1nto tiempo se contacta a cada persona y qu\u00e9 resultado se registrar\u00e1 en el CRM. Sin seguimiento, una buena jornada de captaci\u00f3n se convierte en una lista sin impacto comercial.<\/p>\n\n  <div class=\"box-warning\">\n    <strong>\u26a0\ufe0f Error frecuente:<\/strong> reportar solo asistentes, fotos o alcance estimado. Estos datos son \u00fatiles, pero no reemplazan indicadores como leads v\u00e1lidos, tasas de contacto, redenciones y ventas atribuidas.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Las activaciones BTL en Lima funcionan mejor cuando creatividad y operaci\u00f3n se dise\u00f1an juntas. Un objetivo claro, un recorrido breve, personal capacitado, permisos revisados y medici\u00f3n desde el inicio permiten transformar una experiencia presencial en informaci\u00f3n \u00fatil para ventas y futuras campa\u00f1as.<\/p>\n\n  <section class=\"article-sources\" aria-labelledby=\"fuentes-consultadas\">\n    <h2 id=\"fuentes-consultadas\"><span class=\"ez-toc-section\" id=\"Fuentes_consultadas\"><\/span>Fuentes consultadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <ul>\n      <li>\n        <a href=\"https:\/\/heyboombox.bovitzinc.com\/common-pitfalls-in-experiential-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\n          Bovitz Boombox: errores frecuentes en marketing experiencial\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/www.munijesusmaria.gob.pe\/autorizaciones-en-espacios-publicos-tusne\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n          Municipalidad de Jes\u00fas Mar\u00eda: autorizaciones en espacios p\u00fablicos\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/www.gob.pe\/institucion\/anpd\/campa%C3%B1as\/128319-nuevo-reglamento-de-proteccion-de-datos-personales\" target=\"_blank\" rel=\"noopener noreferrer\">\n          Autoridad Nacional de Protecci\u00f3n de Datos Personales: nuevo reglamento\n        <\/a>\n      <\/li>\n    <\/ul>\n  <\/section>\n\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"<p>Una activaci\u00f3n puede tener un stand atractivo, buena m\u00fasica y personal suficiente, pero terminar con una pregunta inc\u00f3moda: \u00bfqu\u00e9 resultado comercial dej\u00f3? En Lima, los problemas m\u00e1s costosos no suelen aparecer el d\u00eda del montaje. Se originan antes, cuando se elige una ubicaci\u00f3n por intuici\u00f3n, se captura informaci\u00f3n sin un flujo claro o se mide&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-11373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btl","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima - Blog FAN Agency<\/title>\n<meta name=\"description\" content=\"Conoce los errores y aciertos clave al ejecutar activaciones BTL en Lima: ubicaci\u00f3n, staff, permisos, leads y medici\u00f3n de resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima: errores y aciertos reales\" \/>\n<meta property=\"og:description\" content=\"Conoce los errores y aciertos clave al ejecutar activaciones BTL en Lima: ubicaci\u00f3n, staff, permisos, leads y medici\u00f3n de resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fanagency.co\/blog\/activaciones-btl-en-lima-errores-y-aciertos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog FAN Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T02:13:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T02:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/06\/activaciones-btl-en-lima-errores-y-aciertos-portada-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_fan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_fan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-en-lima-errores-y-aciertos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-en-lima-errores-y-aciertos\\\/\"},\"author\":{\"name\":\"admin_fan\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/person\\\/1c15740bd71b60ccbd6f4dc8ce1abb8f\"},\"headline\":\"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima: errores y aciertos reales\",\"datePublished\":\"2026-06-12T02:13:53+00:00\",\"dateModified\":\"2026-06-24T02:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-en-lima-errores-y-aciertos\\\/\"},\"wordCount\":738,\"publisher\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-en-lima-errores-y-aciertos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/activaciones-btl-en-lima-errores-y-aciertos-portada-1.jpg\",\"articleSection\":[\"BTL\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-en-lima-errores-y-aciertos\\\/\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-en-lima-errores-y-aciertos\\\/\",\"name\":\"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima - 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