{"id":11423,"date":"2026-08-24T20:49:07","date_gmt":"2026-08-24T18:49:07","guid":{"rendered":"https:\/\/fanagency.co\/blog\/?p=11423"},"modified":"2026-07-30T20:52:05","modified_gmt":"2026-07-30T18:52:05","slug":"activaciones-btl-lima-errores-aciertos","status":"publish","type":"post","link":"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/","title":{"rendered":"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima: errores y aciertos reales"},"content":{"rendered":"<style data-wp-block-html=\"css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Plus+Jakarta+Sans:wght@700&family=Rubik:wght@400&display=swap');\n\n  .article-container {\n    font-family: 'Rubik', Georgia, serif;\n    font-size: 17px;\n    line-height: 1.85;\n    color: #1A1A2E;\n    max-width: 780px;\n    margin: 0 auto;\n    padding: 0 20px;\n  }\n\n  .article-container p {\n    margin: 0 0 18px;\n  }\n\n  .article-container h1 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 34px;\n    line-height: 1.2;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin: 0 0 24px;\n  }\n\n  .article-container h2 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 22px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 42px;\n    margin-bottom: 14px;\n    padding-bottom: 6px;\n    border-bottom: 2px solid #F0EEFF;\n  }\n\n  .article-container h3 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 18px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 28px;\n    margin-bottom: 10px;\n  }\n\n  .article-container ul,\n  .article-container ol {\n    margin: 0 0 18px;\n    padding-left: 24px;\n  }\n\n  .article-container li {\n    margin-bottom: 8px;\n  }\n\n  .box-info {\n    background: #F0EEFF;\n    border-left: 4px solid #533DF9;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-tip {\n    background: #FFF9E6;\n    border-left: 4px solid #2DCF6F;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-warning {\n    background: #FFF3F3;\n    border-left: 4px solid #EF4444;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-info strong,\n  .box-tip strong,\n  .box-warning strong {\n    color: #1A1A2E;\n  }\n\n  .table-wrap {\n    overflow-x: auto;\n    margin: 24px 0;\n  }\n\n  .article-table {\n    width: 100%;\n    border-collapse: collapse;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 14px;\n  }\n\n  .article-table thead tr {\n    background: #533DF9;\n    color: #ffffff;\n  }\n\n  .article-table th {\n    padding: 11px 14px;\n    text-align: left;\n    font-weight: 700;\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', sans-serif;\n  }\n\n  .article-table td {\n    padding: 10px 14px;\n    border-bottom: 1px solid #E5E7EB;\n    vertical-align: top;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .article-table tbody tr:nth-child(odd) {\n    background: #ffffff;\n  }\n\n  .article-table tbody tr:nth-child(even) {\n    background: #F5F6FA;\n  }\n\n  .article-table td:first-child {\n    font-weight: 600;\n  }\n\n  .caption {\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 13px;\n    color: #6B7280;\n    text-align: center;\n    margin-top: 8px;\n    font-style: italic;\n  }\n\n  .article-sources {\n    margin-top: 42px;\n    padding-top: 22px;\n    border-top: 2px solid #F0EEFF;\n  }\n\n  .article-sources h2 {\n    margin-top: 0;\n  }\n\n  .article-sources ul {\n    padding-left: 20px;\n    margin-bottom: 0;\n  }\n\n  .article-sources a {\n    color: #533DF9;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .article-sources a:hover {\n    color: #1A1A2E;\n  }\n<\/style>\n\n<article class=\"article-container\">\n\n\n  <p>En una activaci\u00f3n revisada despu\u00e9s de su ejecuci\u00f3n, el m\u00f3dulo hab\u00eda atra\u00eddo p\u00fablico y repartido todo el material, pero el equipo no pod\u00eda explicar cu\u00e1ntas personas entendieron la oferta ni cu\u00e1ntos registros eran utilizables. La conexi\u00f3n fall\u00f3 durante una hora, los promotores improvisaron discursos diferentes y el QR dirig\u00eda a un formulario demasiado largo. La producci\u00f3n luc\u00eda bien; el sistema comercial no estaba preparado.<\/p>\n\n  <p>Estos aprendizajes resumen fallos recurrentes y decisiones que mejoran una activaci\u00f3n BTL en Lima, desde permisos y operaci\u00f3n hasta datos y medici\u00f3n.<\/p>\n\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#El_objetivo_debe_caber_en_una_sola_accion\" >El objetivo debe caber en una sola acci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#Los_permisos_se_revisan_por_distrito_y_formato\" >Los permisos se revisan por distrito y formato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#El_ensayo_tecnico_vale_mas_que_una_reunion_adicional\" >El ensayo t\u00e9cnico vale m\u00e1s que una reuni\u00f3n adicional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#El_personal_necesita_criterios_no_solo_entusiasmo\" >El personal necesita criterios, no solo entusiasmo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#Los_datos_personales_no_son_un_detalle_del_formulario\" >Los datos personales no son un detalle del formulario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#La_medicion_continua_despues_del_desmontaje\" >La medici\u00f3n contin\u00faa despu\u00e9s del desmontaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/#Fuentes_consultadas\" >Fuentes consultadas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"El_objetivo_debe_caber_en_una_sola_accion\"><\/span>El objetivo debe caber en una sola acci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Antes de producir estructuras o contratar personal, define qu\u00e9 debe hacer el participante: probar, registrarse, comprar, reservar, descargar o compartir. Una activaci\u00f3n con cinco llamados a la acci\u00f3n dispersa la atenci\u00f3n y dificulta medir resultados.<\/p>\n\n  <div class=\"table-wrap\">\n    <table class=\"article-table\">\n      <thead>\n        <tr>\n          <th>Error observado<\/th>\n          <th>Consecuencia<\/th>\n          <th>Correcci\u00f3n<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td>Ubicaci\u00f3n elegida solo por afluencia<\/td>\n          <td>Mucho tr\u00e1nsito, poca afinidad.<\/td>\n          <td>Validar p\u00fablico, horarios, visibilidad y permanencia.<\/td>\n        <\/tr>\n        <tr>\n          <td>Promotores sin guion operativo<\/td>\n          <td>Mensajes y registros inconsistentes.<\/td>\n          <td>Ensayo, preguntas frecuentes y criterios de derivaci\u00f3n.<\/td>\n        <\/tr>\n        <tr>\n          <td>Dependencia total de internet<\/td>\n          <td>La experiencia se detiene.<\/td>\n          <td>Conexi\u00f3n secundaria y flujo offline de contingencia.<\/td>\n        <\/tr>\n        <tr>\n          <td>Medici\u00f3n basada en \u201cimpactos\u201d<\/td>\n          <td>No se demuestra valor comercial.<\/td>\n          <td>Contar participaci\u00f3n, datos v\u00e1lidos y conversiones posteriores.<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"Los_permisos_se_revisan_por_distrito_y_formato\"><\/span>Los permisos se revisan por distrito y formato<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Lima no funciona como una sola jurisdicci\u00f3n operativa. El uso del espacio p\u00fablico, elementos publicitarios, filmaciones, ruido o estructuras temporales puede requerir autorizaciones distintas seg\u00fan municipalidad y actividad. El expediente debe iniciarse antes de comprometer fecha, proveedores y materiales.<\/p>\n\n  <p>Una memoria operativa \u00fatil incluye lugar exacto, horario, aforo esperado, dimensiones, energ\u00eda, personal, tr\u00e1nsito peatonal, seguridad, limpieza y responsable en campo. Tambi\u00e9n conviene obtener autorizaci\u00f3n escrita del centro comercial, local o propietario cuando corresponda.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"El_ensayo_tecnico_vale_mas_que_una_reunion_adicional\"><\/span>El ensayo t\u00e9cnico vale m\u00e1s que una reuni\u00f3n adicional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Realiza una prueba con el mobiliario, dispositivos, iluminaci\u00f3n y materiales finales. Cronometra desde que una persona se acerca hasta que termina. El ensayo revela filas, reflejos sobre el QR, falta de enchufes, audio insuficiente y pasos que parec\u00edan sencillos en una presentaci\u00f3n.<\/p>\n\n  <div class=\"box-tip\">\n    <strong>\ud83d\udca1 Acierto operativo:<\/strong>\n    Dise\u00f1a una experiencia principal de menos de tres minutos y una salida clara. Cuando la fila crece, el equipo debe poder simplificar la din\u00e1mica sin perder el objetivo.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"El_personal_necesita_criterios_no_solo_entusiasmo\"><\/span>El personal necesita criterios, no solo entusiasmo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Cada promotor debe saber a qui\u00e9n abordar, c\u00f3mo explicar la propuesta, qu\u00e9 informaci\u00f3n puede prometer y cu\u00e1ndo derivar una consulta. El supervisor debe controlar asistencia, stock, incidencias, calidad del registro y cumplimiento del guion. Los incentivos basados \u00fanicamente en volumen favorecen datos falsos o participantes sin inter\u00e9s.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Los_datos_personales_no_son_un_detalle_del_formulario\"><\/span>Los datos personales no son un detalle del formulario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Solicita \u00fanicamente la informaci\u00f3n necesaria, explica finalidad y uso, y evita pedir datos sensibles en un entorno bullicioso. La autoridad peruana ha sancionado pr\u00e1cticas promocionales donde no se inform\u00f3 de forma clara sobre el tratamiento de datos. El consentimiento y la evidencia de aceptaci\u00f3n deben estar integrados en el flujo.<\/p>\n\n  <div class=\"box-warning\">\n    <strong>\u26a0\ufe0f Advertencia:<\/strong>\n    No conviertas un premio en una excusa para recolectar datos excesivos. Tampoco publiques im\u00e1genes identificables de participantes sin revisar permisos y condiciones de uso.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"La_medicion_continua_despues_del_desmontaje\"><\/span>La medici\u00f3n contin\u00faa despu\u00e9s del desmontaje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <ul>\n    <li>Personas expuestas y participantes reales.<\/li>\n    <li>Tasa de finalizaci\u00f3n de la din\u00e1mica.<\/li>\n    <li>Registros v\u00e1lidos y contactos calificados.<\/li>\n    <li>Uso de cupones, reservas o ventas atribuidas.<\/li>\n    <li>Costo por resultado y por oportunidad.<\/li>\n    <li>Contenido generado y alcance posterior, separado del alcance pagado.<\/li>\n  <\/ul>\n\n  <h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Las mejores activaciones BTL no dependen de una estructura espectacular. Funcionan porque alinean objetivo, permisos, flujo, personal, contingencias y medici\u00f3n. En Lima, ejecutar bien significa anticipar la complejidad distrital y convertir la interacci\u00f3n f\u00edsica en un resultado verificable, sin sacrificar seguridad ni confianza.<\/p>\n\n  <section class=\"article-sources\" aria-labelledby=\"fuentes-consultadas\">\n    <h2 id=\"fuentes-consultadas\"><span class=\"ez-toc-section\" id=\"Fuentes_consultadas\"><\/span>Fuentes consultadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <ul>\n      <li><a href=\"https:\/\/www.gob.pe\/41014-solicitar-autorizacion-para-activaciones-comerciales-en-espacios-publicos-del-distrito-de-san-borja\" target=\"_blank\" rel=\"noopener noreferrer\">Municipalidad de San Borja: autorizaci\u00f3n para activaciones comerciales<\/a><\/li>\n      <li><a href=\"https:\/\/www.gob.pe\/institucion\/minjus\/noticias\/1394841-minjusdh-sanciona-a-empresa-por-uso-indebido-de-datos-personales-y-aplica-multas-de-hasta-s-194-mil\" target=\"_blank\" rel=\"noopener noreferrer\">MINJUSDH: sanci\u00f3n por uso indebido de datos en actividades promocionales<\/a><\/li>\n      <li><a href=\"https:\/\/ads.tiktok.com\/business\/library\/whats_next_report_2025_aunz.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok for Business: What\u2019s Next 2025 Trend Report<\/a><\/li>\n    <\/ul>\n  <\/section>\n\n<\/article>","protected":false},"excerpt":{"rendered":"<p>En una activaci\u00f3n revisada despu\u00e9s de su ejecuci\u00f3n, el m\u00f3dulo hab\u00eda atra\u00eddo p\u00fablico y repartido todo el material, pero el equipo no pod\u00eda explicar cu\u00e1ntas personas entendieron la oferta ni cu\u00e1ntos registros eran utilizables. La conexi\u00f3n fall\u00f3 durante una hora, los promotores improvisaron discursos diferentes y el QR dirig\u00eda a un formulario demasiado largo. La&hellip;<\/p>","protected":false},"author":1,"featured_media":11420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-11423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btl","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Activaciones BTL en Lima: errores y aciertos reales - Blog FAN Agency<\/title>\n<meta name=\"description\" content=\"Conoce los principales errores y aciertos al ejecutar activaciones BTL en Lima y aprende a mejorar la operaci\u00f3n, los registros y la medici\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima: errores y aciertos reales\" \/>\n<meta property=\"og:description\" content=\"Conoce los principales errores y aciertos al ejecutar activaciones BTL en Lima y aprende a mejorar la operaci\u00f3n, los registros y la medici\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fanagency.co\/blog\/en\/activaciones-btl-lima-errores-aciertos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog FAN Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-24T18:49:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/2a-activaciones-btl-lima-errores-aciertos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_fan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_fan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-lima-errores-aciertos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-lima-errores-aciertos\\\/\"},\"author\":{\"name\":\"admin_fan\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/person\\\/1c15740bd71b60ccbd6f4dc8ce1abb8f\"},\"headline\":\"Qu\u00e9 aprendimos ejecutando activaciones BTL en Lima: errores y aciertos reales\",\"datePublished\":\"2026-08-24T18:49:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-lima-errores-aciertos\\\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-lima-errores-aciertos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/2a-activaciones-btl-lima-errores-aciertos.png\",\"articleSection\":[\"BTL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-lima-errores-aciertos\\\/\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/activaciones-btl-lima-errores-aciertos\\\/\",\"name\":\"Activaciones BTL en Lima: errores y aciertos reales - 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