{"id":11405,"date":"2026-08-15T20:33:11","date_gmt":"2026-08-15T18:33:11","guid":{"rendered":"https:\/\/fanagency.co\/blog\/?p=11405"},"modified":"2026-07-30T20:35:31","modified_gmt":"2026-07-30T18:35:31","slug":"ai-overviews-google-trafico-organico-2025","status":"publish","type":"post","link":"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/","title":{"rendered":"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025"},"content":{"rendered":"<style data-wp-block-html=\"css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Plus+Jakarta+Sans:wght@700&family=Rubik:wght@400&display=swap');\n\n  .article-container {\n    font-family: 'Rubik', Georgia, serif;\n    font-size: 17px;\n    line-height: 1.85;\n    color: #1A1A2E;\n    max-width: 780px;\n    margin: 0 auto;\n    padding: 0 20px;\n  }\n\n  .article-container p {\n    margin: 0 0 18px;\n  }\n\n  .article-container h1 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 34px;\n    line-height: 1.2;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin: 0 0 24px;\n  }\n\n  .article-container h2 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 22px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 42px;\n    margin-bottom: 14px;\n    padding-bottom: 6px;\n    border-bottom: 2px solid #F0EEFF;\n  }\n\n  .article-container h3 {\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', Arial, sans-serif;\n    font-size: 18px;\n    font-weight: 700;\n    color: #1A1A2E;\n    margin-top: 28px;\n    margin-bottom: 10px;\n  }\n\n  .article-container ul,\n  .article-container ol {\n    margin: 0 0 18px;\n    padding-left: 24px;\n  }\n\n  .article-container li {\n    margin-bottom: 8px;\n  }\n\n  .box-info {\n    background: #F0EEFF;\n    border-left: 4px solid #533DF9;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-tip {\n    background: #FFF9E6;\n    border-left: 4px solid #2DCF6F;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-warning {\n    background: #FFF3F3;\n    border-left: 4px solid #EF4444;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 24px 0;\n    font-size: 15px;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .box-info strong,\n  .box-tip strong,\n  .box-warning strong {\n    color: #1A1A2E;\n  }\n\n  .table-wrap {\n    overflow-x: auto;\n    margin: 24px 0;\n  }\n\n  .article-table {\n    width: 100%;\n    border-collapse: collapse;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 14px;\n  }\n\n  .article-table thead tr {\n    background: #533DF9;\n    color: #ffffff;\n  }\n\n  .article-table th {\n    padding: 11px 14px;\n    text-align: left;\n    font-weight: 700;\n    font-family: 'Plus Jakarta Sans', 'Segoe UI', sans-serif;\n  }\n\n  .article-table td {\n    padding: 10px 14px;\n    border-bottom: 1px solid #E5E7EB;\n    vertical-align: top;\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n  }\n\n  .article-table tbody tr:nth-child(odd) {\n    background: #ffffff;\n  }\n\n  .article-table tbody tr:nth-child(even) {\n    background: #F5F6FA;\n  }\n\n  .article-table td:first-child {\n    font-weight: 600;\n  }\n\n  .caption {\n    font-family: 'Rubik', 'Segoe UI', sans-serif;\n    font-size: 13px;\n    color: #6B7280;\n    text-align: center;\n    margin-top: 8px;\n    font-style: italic;\n  }\n\n  .article-sources {\n    margin-top: 42px;\n    padding-top: 22px;\n    border-top: 2px solid #F0EEFF;\n  }\n\n  .article-sources h2 {\n    margin-top: 0;\n  }\n\n  .article-sources ul {\n    padding-left: 20px;\n    margin-bottom: 0;\n  }\n\n  .article-sources a {\n    color: #533DF9;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .article-sources a:hover {\n    color: #1A1A2E;\n  }\n<\/style>\n\n<article class=\"article-container\">\n\n  <p>Durante una revisi\u00f3n SEO, una p\u00e1gina segu\u00eda apareciendo en posiciones altas y acumulaba m\u00e1s impresiones, pero recib\u00eda menos clics. No hab\u00eda perdido visibilidad tradicional. La diferencia era que varias consultas informativas mostraban una respuesta generada por Google antes de los resultados org\u00e1nicos. El usuario pod\u00eda resolver parte de su duda sin visitar la web.<\/p>\n\n  <p>Los AI Overviews cambian la relaci\u00f3n entre posici\u00f3n, visibilidad y tr\u00e1fico. Para una empresa, el reto no consiste solo en \u201caparecer primero\u201d, sino en aportar un valor que justifique el clic y conduzca a una acci\u00f3n comercial.<\/p>\n\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Que_cambio_en_2025\" >Qu\u00e9 cambi\u00f3 en 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Que_paginas_tienen_mayor_exposicion_al_cambio\" >Qu\u00e9 p\u00e1ginas tienen mayor exposici\u00f3n al cambio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Como_diagnosticar_el_impacto_en_tu_web\" >C\u00f3mo diagnosticar el impacto en tu web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Como_adaptar_el_contenido\" >C\u00f3mo adaptar el contenido<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Responde_rapido_y_despues_demuestra\" >Responde r\u00e1pido y despu\u00e9s demuestra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Aporta_informacion_que_no_sea_intercambiable\" >Aporta informaci\u00f3n que no sea intercambiable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Fortalece_la_confianza\" >Fortalece la confianza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Conecta_informacion_con_intencion_comercial\" >Conecta informaci\u00f3n con intenci\u00f3n comercial<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/#Fuentes_consultadas\" >Fuentes consultadas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_cambio_en_2025\"><\/span>Qu\u00e9 cambi\u00f3 en 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Google ampli\u00f3 las respuestas generadas por IA para consultas complejas e informativas. Estas respuestas sintetizan contenido y muestran enlaces de apoyo dentro de la misma p\u00e1gina de resultados. La presencia y el formato var\u00edan seg\u00fan consulta, idioma, ubicaci\u00f3n y momento; por eso no existe un impacto \u00fanico para todos los sitios.<\/p>\n\n  <p>Los estudios de terceros s\u00ed muestran una tendencia relevante. Pew Research Center observ\u00f3 que, en su muestra de b\u00fasquedas de marzo de 2025, los usuarios hicieron clic en resultados tradicionales con menor frecuencia cuando aparec\u00eda un resumen de IA. Ahrefs estim\u00f3 una reducci\u00f3n del CTR de la primera posici\u00f3n para un conjunto de keywords informativas con AI Overview. Son metodolog\u00edas distintas y no deben convertirse en una previsi\u00f3n autom\u00e1tica para cada negocio.<\/p>\n\n  <div class=\"box-info\">\n    <strong>\u2139\ufe0f Lectura correcta:<\/strong>\n    Una ca\u00edda media en un estudio no significa que todas tus p\u00e1ginas perder\u00e1n ese porcentaje. El efecto depende de la intenci\u00f3n, el tipo de respuesta, la marca, el sector y la utilidad que ofrece la p\u00e1gina despu\u00e9s del clic.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"Que_paginas_tienen_mayor_exposicion_al_cambio\"><\/span>Qu\u00e9 p\u00e1ginas tienen mayor exposici\u00f3n al cambio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <ul>\n    <li>Definiciones y preguntas que pueden resolverse con una respuesta breve.<\/li>\n    <li>Consultas informativas gen\u00e9ricas sin necesidad de comparar opciones.<\/li>\n    <li>Contenido que repite informaci\u00f3n disponible en muchas otras fuentes.<\/li>\n    <li>P\u00e1ginas sin experiencia propia, datos, herramientas o profundidad adicional.<\/li>\n  <\/ul>\n\n  <p>Las consultas transaccionales, locales o de alta consideraci\u00f3n pueden seguir necesitando una visita para revisar precios, experiencia, disponibilidad, casos, condiciones o contacto. Sin embargo, tambi\u00e9n pueden verse afectadas por una fase informativa previa m\u00e1s corta.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Como_diagnosticar_el_impacto_en_tu_web\"><\/span>C\u00f3mo diagnosticar el impacto en tu web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <ol>\n    <li>En Search Console, compara clics, impresiones, CTR y posici\u00f3n por consulta y p\u00e1gina.<\/li>\n    <li>Separa b\u00fasquedas informativas, comerciales, de marca y locales.<\/li>\n    <li>Revisa manualmente las consultas con mayor ca\u00edda para comprobar si aparece un AI Overview.<\/li>\n    <li>Compara periodos equivalentes y descarta estacionalidad, cambios t\u00e9cnicos o actualizaciones del sitio.<\/li>\n    <li>Analiza conversiones y calidad del tr\u00e1fico, no solo sesiones.<\/li>\n  <\/ol>\n\n  <p>En sitios peque\u00f1os de Per\u00fa, el volumen por consulta puede ser limitado. Agrupa por tema o intenci\u00f3n y evita concluir a partir de pocos d\u00edas o de una sola keyword.<\/p>\n\n  <h2><span class=\"ez-toc-section\" id=\"Como_adaptar_el_contenido\"><\/span>C\u00f3mo adaptar el contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <h3><span class=\"ez-toc-section\" id=\"Responde_rapido_y_despues_demuestra\"><\/span>Responde r\u00e1pido y despu\u00e9s demuestra<span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <p>Ofrece una respuesta clara al inicio, pero desarrolla criterios, pasos, limitaciones y ejemplos. El objetivo es ser \u00fatil tanto para la s\u00edntesis como para el lector que necesita decidir.<\/p>\n\n  <h3><span class=\"ez-toc-section\" id=\"Aporta_informacion_que_no_sea_intercambiable\"><\/span>Aporta informaci\u00f3n que no sea intercambiable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <p>Incluye experiencia verificable, procesos propios, casos, comparativas, fotograf\u00edas, plantillas, datos internos agregados o conocimiento local. Una empresa peruana puede diferenciarse explicando cobertura, condiciones, tiempos y particularidades reales del mercado.<\/p>\n\n  <h3><span class=\"ez-toc-section\" id=\"Fortalece_la_confianza\"><\/span>Fortalece la confianza<span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <p>Muestra autor\u00eda, fecha de actualizaci\u00f3n, fuentes, pol\u00edticas, informaci\u00f3n empresarial y p\u00e1ginas de servicio consistentes. Los datos estructurados ayudan a describir el contenido, pero no sustituyen su calidad ni garantizan inclusi\u00f3n en respuestas de IA.<\/p>\n\n  <h3><span class=\"ez-toc-section\" id=\"Conecta_informacion_con_intencion_comercial\"><\/span>Conecta informaci\u00f3n con intenci\u00f3n comercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <p>Cada contenido debe ofrecer un siguiente paso l\u00f3gico: revisar una soluci\u00f3n, comparar alternativas, calcular un costo o contactar. No se trata de a\u00f1adir CTA agresivos, sino de resolver la necesidad que el resumen no puede completar.<\/p>\n\n  <div class=\"box-warning\">\n    <strong>\u26a0\ufe0f Evita atajos:<\/strong>\n    No publiques contenido masivo, fragmentado o repetitivo solo para \u201coptimizar para IA\u201d. Google indica que las pr\u00e1cticas SEO fundamentales siguen siendo relevantes para sus funciones generativas.\n  <\/div>\n\n  <h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n  <p>Los AI Overviews pueden reducir clics en determinadas consultas, especialmente cuando una respuesta breve satisface la necesidad. La respuesta empresarial no es abandonar el SEO, sino medir por intenci\u00f3n, crear contenido menos sustituible y evaluar conversiones adem\u00e1s de tr\u00e1fico. En 2025, la visibilidad org\u00e1nica empieza a incluir dos objetivos: ser una fuente confiable y ofrecer una raz\u00f3n clara para visitar la web.<\/p>\n\n  <section class=\"article-sources\" aria-labelledby=\"fuentes-consultadas\">\n    <h2 id=\"fuentes-consultadas\"><span class=\"ez-toc-section\" id=\"Fuentes_consultadas\"><\/span>Fuentes consultadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <ul>\n      <li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central: AI features and your website<\/a><\/li>\n      <li><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pew Research Center: Click behavior with Google AI summaries<\/a><\/li>\n      <li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs: AI Overviews reduce clicks by 34.5%<\/a><\/li>\n    <\/ul>\n  <\/section>\n\n<\/article>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante una revisi\u00f3n SEO, una p\u00e1gina segu\u00eda apareciendo en posiciones altas y acumulaba m\u00e1s impresiones, pero recib\u00eda menos clics. No hab\u00eda perdido visibilidad tradicional. La diferencia era que varias consultas informativas mostraban una respuesta generada por Google antes de los resultados org\u00e1nicos. El usuario pod\u00eda resolver parte de su duda sin visitar la web. Los&hellip;<\/p>","protected":false},"author":1,"featured_media":11387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Overviews y tr\u00e1fico org\u00e1nico: impacto en 2025- Blog FAN Agency<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo los AI Overviews afectan los clics y el tr\u00e1fico org\u00e1nico, y qu\u00e9 ajustes SEO ayudan a mantener visibilidad y conversiones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo los AI Overviews afectan los clics y el tr\u00e1fico org\u00e1nico, y qu\u00e9 ajustes SEO ayudan a mantener visibilidad y conversiones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog FAN Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-15T18:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/7-ai-overviews-google-trafico-organico-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_fan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_fan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/\"},\"author\":{\"name\":\"admin_fan\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/person\\\/1c15740bd71b60ccbd6f4dc8ce1abb8f\"},\"headline\":\"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025\",\"datePublished\":\"2026-08-15T18:33:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/\"},\"wordCount\":779,\"publisher\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/7-ai-overviews-google-trafico-organico-2025.png\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/\",\"name\":\"AI Overviews y tr\u00e1fico org\u00e1nico: impacto en 2025- Blog FAN Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/7-ai-overviews-google-trafico-organico-2025.png\",\"datePublished\":\"2026-08-15T18:33:11+00:00\",\"description\":\"Descubre c\u00f3mo los AI Overviews afectan los clics y el tr\u00e1fico org\u00e1nico, y qu\u00e9 ajustes SEO ayudan a mantener visibilidad y conversiones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/7-ai-overviews-google-trafico-organico-2025.png\",\"contentUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/7-ai-overviews-google-trafico-organico-2025.png\",\"width\":700,\"height\":500,\"caption\":\"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/ai-overviews-google-trafico-organico-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/\",\"name\":\"Blog FAN Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#organization\",\"name\":\"Blog FAN Agency\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-fan-01.png\",\"contentUrl\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-fan-01.png\",\"width\":629,\"height\":390,\"caption\":\"Blog FAN Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/#\\\/schema\\\/person\\\/1c15740bd71b60ccbd6f4dc8ce1abb8f\",\"name\":\"admin_fan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g\",\"caption\":\"admin_fan\"},\"sameAs\":[\"https:\\\/\\\/fanagency.co\\\/blog\"],\"url\":\"https:\\\/\\\/fanagency.co\\\/blog\\\/en\\\/author\\\/admin_fan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI Overviews y tr\u00e1fico org\u00e1nico: impacto en 2025- Blog FAN Agency","description":"Descubre c\u00f3mo los AI Overviews afectan los clics y el tr\u00e1fico org\u00e1nico, y qu\u00e9 ajustes SEO ayudan a mantener visibilidad y conversiones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025","og_description":"Descubre c\u00f3mo los AI Overviews afectan los clics y el tr\u00e1fico org\u00e1nico, y qu\u00e9 ajustes SEO ayudan a mantener visibilidad y conversiones.","og_url":"https:\/\/fanagency.co\/blog\/en\/ai-overviews-google-trafico-organico-2025\/","og_site_name":"Blog FAN Agency","article_published_time":"2026-08-15T18:33:11+00:00","og_image":[{"width":700,"height":500,"url":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/7-ai-overviews-google-trafico-organico-2025.png","type":"image\/png"}],"author":"admin_fan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_fan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#article","isPartOf":{"@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/"},"author":{"name":"admin_fan","@id":"https:\/\/fanagency.co\/blog\/#\/schema\/person\/1c15740bd71b60ccbd6f4dc8ce1abb8f"},"headline":"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025","datePublished":"2026-08-15T18:33:11+00:00","mainEntityOfPage":{"@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/"},"wordCount":779,"publisher":{"@id":"https:\/\/fanagency.co\/blog\/#organization"},"image":{"@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/7-ai-overviews-google-trafico-organico-2025.png","articleSection":["Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/","url":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/","name":"AI Overviews y tr\u00e1fico org\u00e1nico: impacto en 2025- Blog FAN Agency","isPartOf":{"@id":"https:\/\/fanagency.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#primaryimage"},"image":{"@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/7-ai-overviews-google-trafico-organico-2025.png","datePublished":"2026-08-15T18:33:11+00:00","description":"Descubre c\u00f3mo los AI Overviews afectan los clics y el tr\u00e1fico org\u00e1nico, y qu\u00e9 ajustes SEO ayudan a mantener visibilidad y conversiones.","breadcrumb":{"@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#primaryimage","url":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/7-ai-overviews-google-trafico-organico-2025.png","contentUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/08\/7-ai-overviews-google-trafico-organico-2025.png","width":700,"height":500,"caption":"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/fanagency.co\/blog\/ai-overviews-google-trafico-organico-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fanagency.co\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo los AI Overviews de Google afectan tu tr\u00e1fico org\u00e1nico en 2025"}]},{"@type":"WebSite","@id":"https:\/\/fanagency.co\/blog\/#website","url":"https:\/\/fanagency.co\/blog\/","name":"Blog FAN Agency","description":"","publisher":{"@id":"https:\/\/fanagency.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fanagency.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fanagency.co\/blog\/#organization","name":"Blog FAN Agency","url":"https:\/\/fanagency.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fanagency.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/03\/logo-fan-01.png","contentUrl":"https:\/\/fanagency.co\/blog\/wp-content\/uploads\/2026\/03\/logo-fan-01.png","width":629,"height":390,"caption":"Blog FAN Agency"},"image":{"@id":"https:\/\/fanagency.co\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fanagency.co\/blog\/#\/schema\/person\/1c15740bd71b60ccbd6f4dc8ce1abb8f","name":"admin_fan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bb3d9b34d7c75020d9c4a9db6af2279b0c455bfb5622f2cd1513d549b2905c0?s=96&d=mm&r=g","caption":"admin_fan"},"sameAs":["https:\/\/fanagency.co\/blog"],"url":"https:\/\/fanagency.co\/blog\/en\/author\/admin_fan\/"}]}},"_links":{"self":[{"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/posts\/11405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/comments?post=11405"}],"version-history":[{"count":2,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/posts\/11405\/revisions"}],"predecessor-version":[{"id":11408,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/posts\/11405\/revisions\/11408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/media\/11387"}],"wp:attachment":[{"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/media?parent=11405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/categories?post=11405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fanagency.co\/blog\/en\/wp-json\/wp\/v2\/tags?post=11405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}